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We discovered graphic designer and illustrator Jenny Lelong through her pseudonym Niniwanted and were super excited to collaborate with her on our logo and branding. Jenny worked at numerous graphic design agencies before going freelance a few years ago. We had a chat with her about her creative journey.

Jenny Lelong Graphic Designer


Can you tell us about your journey to where you are now? Did you always know you wanted to be an illustrator and graphic designer?

I've always wanted to work in a creative field as I've always liked drawing. Until high school, I didn't know what to do but I studied applied arts at university and that helped me realise I wanted to work as a graphic designer.

Courses were mostly theoretical so I needed to push myself to learn more and improve during the different internships. I then had the chance to get my first graphic designer position. In the meantime I started to draw on Instagram and it became more and more natural for me to draw and I started to receive commissions from clients. Since then I got a job as a designer in a digital advertising agency and I still work as a freelancer.

You created a sweet series of illustrations based on a trip to Japan. Are there any interesting stories behind any of these scenes?
I've travelled many times in Japan and there's always stories behind my illustrations. Before going to Japan, I had never eaten sushi and the first time I tried it was in Osaka - it was raw octopus! After that I didn't eat sushi for 6 years but I still like drawing octopus in my illustrations.

Jenny Lelong Graphic Designer

What is inspiring you at the moment?
I'm inspired by wildlife, good healthy food and nature. These will be my next topics!

Are there any other skills would you like to master?
Yes, windsurfing.

What’s the best piece of advice you’ve ever been given?
Close your outlines and create a portfolio on your own domain.

What do the next few months look like for you?
I hope I will have more and more illustration commissions so I can enjoy travelling and drawing.

See more of Jenny Lelong's work here.